iWorker Project
— Mastercard Foundation
    BFA Global
Brand identity, web design, and video documentation for a BFA Global study on the emergence of young digitally-connected gig workers in Africa.

The term iWorker was first coined in the 2019 report Digital Commerce and Youth Employment to refer to a new category of workers whose livelihoods are enabled by digital commerce platforms — gig workers, eLancers, e-commerce merchants or sellers — i.e, self-employed and conducting commerce via a smartphone. The study estimates that by 2030, there may be as many as 88 million young iWorkers in Africa alone.

Video Production, Graphic, UX, and Web Design.

Don’t be cool. Be warm.
Prateek Shankar © 2023.
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